The book provides a good sense of the techniques used in neuromarketing without revealing detailed analytical methods. It is praised for its readability and scientific insights.
The reviewer appreciates how the book gives readers a good sense of the techniques used in neuromarketing without delving into overly complex analytical methods. They find the book highly readable and the scientific insights valuable. The reviewer also notes that the book serves as a guide to the ultimate business frontier—the human brain. However, they mention that some readers might be left wanting more detailed information on the analytical techniques employed. Overall, the book is seen as a valuable introduction to the field of neuromarketing.
Quick quotes
Dr. Pradeep doesn't reveal the detailed analytical techniques employed by NeuroFocus.
But does give readers a good sense of the techniques used and metrics.
A highly readable guide to some of today's most amazing scientific findings.