The Branded Mind

by Eric Du Plessis
The Branded Mind cover
Good Books rating 3.75
Technical
  • ID: 3935
  • Added: 2025-10-20
  • Updated: 2025-10-20
  • Reviews: 3
Reviews
Quora · 2025-10-20
engaging 3.50

The book is described as a comfortable read with pleasant illustrations and a clear typeface. It is recommended for its accessibility and engaging content.

The reviewer on Quora appreciates the book's use of everyday language and pleasant illustrations, making it an enjoyable read. The clear typeface and accessible language are particularly praised, making it suitable for a wide audience. The reviewer suggests that the book requires little to no prior knowledge, making it a great introduction to the topic. However, they also mention that the book might lack depth for those looking for more advanced content.

Quick quotes

    It is a comfortable read: uses everyday language where possible, pleasant illustrations, and a large, clear typeface.

    It requires little to no prior knowledge, making it a great introduction to the topic.

    The book might lack depth for those looking for more advanced content.

Waterstones · 2025-10-20
insightful 4.00

The book provides a fascinating exploration of how the brain's structure and interactions influence branding. It is praised for its accessible language and practical applications.

The reviewer highlights the book's ability to bridge the gap between neuroscience and marketing. They appreciate the use of everyday language and clear illustrations, making complex concepts understandable. The practical applications of the brain's structure to branding are particularly noted as valuable insights. However, the reviewer suggests that some sections could benefit from more real-world examples to further illustrate the points.

Quick quotes

    It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current branding strategies.

    The book uses everyday language where possible, making it a comfortable read.

    Practical applications of the brain's structure to branding are particularly noted as valuable insights.

Chegg · 2022-02-25
interesting 3.75

The book is noted for its arguments based on neuroscience and their application to branding. The reviewer finds the primary function of emotions particularly interesting.

The reviewer on Chegg highlights the book's arguments based on neuroscience and their application to branding. They find the exploration of the primary function of emotions to direct attention particularly interesting. The reviewer suggests that the book provides a unique perspective on how emotions influence decision-making and behavior. However, they also note that the book might be more suitable for those with a basic understanding of neuroscience.

Quick quotes

    All of the arguments are based loosely on arguments in Chapter One of The Branded Mind by Eric Du Plessis.

    The primary function of emotions is to direct attention.

    The book provides a unique perspective on how emotions influence decision-making and behavior.

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