Brainfluence: 100 Ways to Persuade and Convince

by Roger Dooley
Brainfluence: 100 Ways to Persuade and Convince cover
Good Books rating 3.5
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  • ID: 3933
  • Added: 2025-10-20
  • Updated: 2025-10-20
  • Reviews: 2
Reviews
ebay.co.uk · Unknown · 2025-10-22
informative 4.00

The book provides practical insights into neuromarketing and persuasion techniques, making it valuable for marketers and business professionals. It offers a mix of scientific research and actionable advice, though some readers might find the examples repetitive.

Brainfluence offers a wealth of knowledge on how to influence consumer behavior using neuromarketing principles. The author, Roger Dooley, presents 100 ways to persuade and convince consumers, backed by scientific research. This makes the book a valuable resource for marketers and business professionals looking to enhance their strategies. However, some readers might find the examples repetitive, and the book could benefit from more varied case studies. Overall, it's a practical guide that bridges the gap between neuroscience and marketing, providing actionable insights that can be immediately applied.

Quick quotes

    The book is packed with practical insights

    It's a great resource for anyone in marketing or business

    The examples could be more varied

goodreads.com · Unknown · 2025-10-22
decent 3.00

The book is a decent adventure story, but it contains outdated and misogynistic remarks that feel out of place today. It's an interesting read, especially considering it was written before the Titanic's real-life discovery.

Raise the Titanic! is an adventure story that was written nine years before the Titanic was actually discovered. This fact adds a unique layer to the narrative, as the book assumes the ship is in better condition than it was found to be in reality. The story is engaging and provides a good adventure, but it's marred by some misogynistic and patriarchal one-liners that feel particularly out of place in today's context. These remarks remind the reader of older series like W.E.B. Griffin’s The Corps, where men are depicted in stereotypical roles, drinking hard liquor, and making offhand comments about women. Despite these flaws, the book is still a decent read for those interested in adventure stories.

Quick quotes

    This book was written nine years before the Titanic was rediscovered in real life.

    However, the book contains some misogynistic and patriarchal one-liners that feel particularly out of place today.

    It reminded me of W.E.B. Griffin’s The Corps series, with men staying in hotels, drinking hard liquor, and making offhand remarks about women.

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