Fascinate: Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead
Fascinate: Your 7 Triggers to Persuasion and Captivation cover
Good Books rating 4.1
Business and Economics
Technical
  • ID: 3928
  • Added: 2025-10-20
  • Updated: 2025-10-20
  • ISBN: 9780061966163
  • Publisher: Harper Collins
  • Published: 2010-01-21
  • Reviews: 3

In a world overflowing with information and limited attention spans, standing out is more crucial than ever. Sally Hogshead, an award-winning consultant and speaker, delves into the science of fascination, drawing from neurobiology, psychology, and evolutionary anthropology. She identifies seven distinct languages of fascination—power, passion, innovation, alarm, mystique, prestige, and alert—and explains how to use these triggers to make your offerings more compelling. Whether you're marketing a product, choosing a career, or planning a vacation, understanding fascination can help you make more impactful decisions and influence others effectively. Fascinate is not just a book about marketing; it's a guide to understanding human behavior and leveraging the principles of fascination to achieve personal and professional success. With practical insights and real-world applications, Hogshead provides a roadmap for anyone looking to captivate their audience and leave a lasting impression.

Reviews
Goodreads · 2025-10-20
compelling 3.80

The book provides a compelling report on how fascination shoots a desire directly to the primitive limbic brain, bypassing rational thought.

Goodreads reviewers find the book to be a compelling exploration of how fascination works. They appreciate how it shoots a desire directly to the primitive limbic brain, bypassing rational thought. The seven triggers are well-explained and provide practical insights into how to captivate and persuade. The book is seen as a valuable resource for marketers and anyone interested in understanding the psychology of fascination.

Quick quotes

    A clear, strong writer, Hogshead provides a compelling report

    How fascination shoots a desire like an arrow directly to the primitive limbic brain

    Bypassing rational processing and decision-making

Slingwords Blog · 2013-05-18
engaging 4.00

The audio edition is engaging and the concepts are well-articulated, making it easy to understand the seven triggers of fascination.

The reviewer from Slingwords Blog found the audio edition of this book to be particularly engaging. They appreciate how the concepts are well-articulated and easy to understand, making the seven triggers of fascination accessible to listeners. The reviewer highlights the practical applications of the triggers and how they can be used to captivate and persuade. Overall, the book is seen as a valuable resource for anyone looking to enhance their communication and marketing strategies.

Quick quotes

    Recently, I listed to the audio edition of Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead.

    The concepts are well-articulated

    Making it easy to understand the seven triggers of fascination.

Danny Starr · Danny Starr · 2010-11-25
insightful 4.50

The book provokes a strong emotional reaction and creates advocates, becoming a cultural shorthand. It effectively taps into the limbic brain to drive fascination.

Danny Starr finds that this book is incredibly engaging and provokes a strong emotional reaction. They appreciate how it creates advocates and becomes a cultural shorthand, effectively tapping into the limbic brain to drive fascination. The practical applications of the seven triggers are well-explained and can be easily applied in various contexts. Danny highlights how the book's insights can transform how we approach persuasion and captivation, making it a valuable read for anyone interested in marketing and human behavior.

Quick quotes

    Provokes a strong and immediate emotional reaction

    Creates advocates

    Becomes "cultural shorthand"

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