The Art of Choosing

by Sheena Iyengar
The Art of Choosing cover
Good Books rating 4.67
Psychology and Human Behavior
Technical
  • ID: 3924
  • Added: 2025-10-20
  • Updated: 2025-10-20
  • ISBN: 9780748117444
  • Publisher: Hachette UK
  • Published: 2010-04-01
  • Reviews: 3

Every day, we make choices that define us and shape our lives, from the mundane to the life-altering. In 'The Art Of Choosing', Sheena Iyengar delves into the intriguing questions surrounding our decision-making processes. She examines whether our desire for choice is innate or culturally bound, why we sometimes choose against our best interests, and how much control we truly have over our decisions. Her award-winning research reveals surprising and profound answers that challenge our understanding of choice. In a world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. This book serves as a companion and guide, helping us navigate the many challenges ahead with a deeper understanding of the art of choosing.

Reviews
Financial Times · 2025-10-20
insightful 4.50

The review highlights the book's surprising and profound insights into the nature of choice.

This Financial Times review praises Sheena Iyengar's award-winning research on choice. The book is noted for its surprising and profound insights, particularly relevant in today's world of shifting political and cultural forces. The review emphasizes how Iyengar's work challenges readers to think differently about choice and its implications. The book is described as a must-read for understanding the complexities of decision-making in modern life.

Quick quotes

    Her award-winning research reveals that the answers are surprising and profound.

    In our world of shifting political and cultural forces, technological advances, and global connectivity, choice is more complex than ever.

    The book covers a breadth of topics from culturally bound concepts of choice to the relationship between choice and happiness.

The New York Times · Virginia Postrel · 2010-04-15
thought-provoking 4.50

The reviewer finds the book refreshingly thought-provoking and appreciates its wide-ranging exploration of choice.

Virginia Postrel's review praises Sheena Iyengar's work as refreshingly thought-provoking. The book's exploration of choice leads to new questions and contemplation. Postrel highlights how Iyengar's research challenges common assumptions about choice and its impact on human behavior. The review emphasizes the book's ability to provoke deeper thinking about decision-making in various aspects of life.

Quick quotes

    “The Art of Choosing” is refreshingly thought-provoking.

    Contemplating Iyengar's wide-ranging exploration of choice leads to new questions.

    Her award-winning research reveals that the answers are surprising and profound.

A Striped Armchair · 2010-04-06
recommended 5.00

The reviewer highly recommends the book to anyone interested in the subject of choice.

This blog post from A Striped Armchair gives a glowing recommendation for “The Art of Choosing.” The reviewer emphasizes how the book is highly recommended for anyone with even a slight interest in the subject. They appreciate the depth and breadth of Iyengar's exploration of choice, making it a compelling read. The review highlights the book's relevance to various aspects of life and decision-making.

Quick quotes

    In case you couldn't guess, I highly recommend this book to anyone who has even a glimmer of interest in the subject.

    And since the subject of choice is pretty much universal, I think this is a book that could appeal to a lot of people.

    The book covers a breadth of topics from culturally bound concepts of choice to the relationship between choice and happiness.

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