The book effectively identifies the two parts of every individual: the logical 'Rider' and the emotional 'Elephant'. It provides a clear and engaging framework for understanding and implementing change.
This book is fantastic! It breaks down the complex process of change into manageable parts, making it accessible and practical. The authors use engaging stories and examples to illustrate their points, which helps in understanding how to apply these concepts in real life. The book identifies two key components of every individual: the logical, analytical 'Rider' and the emotional 'Elephant'. By addressing both aspects, it provides a comprehensive approach to change management. The practical tips and strategies offered are well-researched and easy to implement, making it a valuable resource for anyone looking to make significant changes in their personal or professional life.
Quick quotes
It is fantastic! The book identifies two parts of every individual.
That is the logical, analytical 'Rider' and the emotional 'Elephant'.
It does away with semi prescriptive frameworks and methodologies.