Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder, Yves Pigneur, Patricia Papadakos, Gregory Bernarda, Alan Smith
Value Proposition Design: How to Create Products and Services Customers Want cover
Good Books rating 4.33
Business and Economics
Technical
  • ID: 3704
  • Added: 2025-10-18
  • Updated: 2025-10-18
  • ISBN: 9781118968079
  • Publisher: John Wiley & Sons
  • Published: 2015-01-28
  • Reviews: 3

Value Proposition Design is a highly practical book that teaches you how to create products and services that customers actually want. Using the 'Value Proposition Canvas,' it provides processes and tools to design, test, and manage compelling value propositions. This book is an essential companion to the 'Business Model Canvas' and is used by startups and large corporations alike to ensure product success. The book also offers exclusive access to an online companion on Strategyzer.com, where you can assess your work, learn from peers, and download additional resources. It's a must-read for anyone looking to avoid costly product failures and create value propositions that sell within profitable business models.

Reviews
LinkedIn · Thomas Krogh Jensen · 2025-10-18
practical 4.50

The book is recommended as a practical guide for creating products and services that customers want, with a focus on understanding customer needs.

Thomas Krogh Jensen recommends this book as a practical guide for creating products and services that customers truly want. He highlights the book's focus on understanding customer needs and its practical tools for designing and testing value propositions. The book is seen as an essential read for anyone involved in strategy and innovation, providing a clear and actionable framework for creating value. The iterative approach to designing value propositions is particularly praised, making it a valuable resource for business professionals.

Quick quotes

    A practical guide for creating products and services that customers want.

    The book provides a clear and actionable framework for creating value.

    An essential read for anyone involved in strategy and innovation.

The StoryGraph · 2025-10-18
methodical 4.00

The book is ideal for readers who enjoy a slow, methodical, and highly visual exploration of practical frameworks and exercises aimed at creating value propositions.

This book is perfect for those who prefer a structured and visual approach to learning about value propositions. The reader appreciates the methodical exploration of practical frameworks and exercises, which make the concepts easier to understand and apply. The book is seen as a valuable resource for business-minded individuals who want to delve deep into the process of creating value propositions. The visual elements are particularly highlighted as a strength, making the learning experience engaging and effective.

Quick quotes

    This book is ideal for the business-minded reader who enjoys a slow, methodical, highly visual exploration of practical frameworks and exercises aimed at creating value propositions.

    The visual elements make the learning experience engaging and effective.

    A valuable resource for those who want to delve deep into the process of creating value propositions.

Amazon · 2025-10-18
practical 4.50

The book is praised for its practical tools and frameworks that help businesses understand customer needs and create effective value propositions. It is seen as a valuable resource for those looking to innovate and strategize.

This book is highly regarded for its methodical approach to designing value propositions. Readers appreciate the visual frameworks and exercises that make complex concepts accessible. The book is particularly useful for business-minded individuals who want to get closer to their customers and avoid wasting time on ineffective ideas. The practical tools provided are seen as invaluable for creating and delivering value effectively. Overall, it is considered a must-read for anyone involved in strategy and innovation.

Quick quotes

    The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work.

    You'll learn how to systematically understand what your customers want.

    A practical guide that provides tools and processes to create and deliver value for customers effectively.

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