Running Lean by Ash Maurya is a valuable guide for startups, focusing on the Lean Canvas model to test and validate business ideas. The book emphasizes the importance of trust, focus, and identifying the one metric that matters (OMTM) for success. It's practical and relevant not just for startups but also for businesses launching new products.
Running Lean by Ash Maurya is a standout book in the Lean Startup series, offering practical frameworks for testing and validating startup ideas. The book introduces the Lean Canvas model, which Maurya demonstrates through his own experiences, making it a hands-on guide rather than a theoretical one. One of the key takeaways is the emphasis on trust—both from customers and investors—as a crucial factor for success. The book also highlights the importance of focusing on the one metric that matters (OMTM) and adapting it as the business evolves. This focus is a common thread in both Running Lean and Lean Analytics, another book in the series. The concepts discussed are not only relevant for startups but also for any business launching new products. The reviewer found the book extremely useful, taking more notes than usual, and recommends reading it before Lean Analytics for a better understanding of the Lean Startup principles. Overall, Running Lean is a must-read for anyone looking to launch a new product or business, providing valuable insights and actionable advice.
Quick quotes
Customers buy from you when they trust you can solve their problems. Investors bet on you when they trust you can build a scalable business model.
The bigger risk for most startups is building something nobody wants.
While ideas are cheap, acting on them is quite expensive.