Creative Construction: The DNA of Sustained Innovation

by Gary P. Pisano
Creative Construction: The DNA of Sustained Innovation cover
Good Books rating 4.25
Business and Economics
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  • ID: 3700
  • Added: 2025-10-18
  • Updated: 2025-10-19
  • ISBN: 9781610398763
  • Publisher: Hachette UK
  • Published: 2019-01-15
  • Formats: 1
  • Reviews: 3

Creative Construction challenges the conventional wisdom that only disruptive startups can innovate, offering a fresh perspective on how large companies can harness their scale for advantage. Gary Pisano's decades of research and on-the-ground experience reveal that bigger companies require a unique set of management practices and approaches to foster innovation. He emphasizes the importance of strategies, systems, and culture tailored to the complexities of larger organizations, proving that big can indeed be beautiful with the right creative construction. Pisano's work provides practical insights into how established companies can avoid creative destruction and instead build a culture of innovation that drives sustained growth. By understanding the realities of managing large businesses, including sustaining revenue streams and meeting Wall Street's demands, leaders can implement effective strategies to take their companies to the next level.

Reviews
Goodreads · 2019-01-15
insightful 4.00

This book challenges the myth that large companies can't innovate, offering a strategy for sustained growth. It is praised for its myth-busting approach and compelling arguments.

This book is a game-changer for anyone who thinks large companies are doomed to fail when it comes to innovation. The author presents a well-researched and compelling case that large organizations can indeed build a culture of innovation. They argue that sustained growth is achievable through a strategic and systematic approach. The book is particularly engaging because it debunks common myths about innovation, making it a must-read for business leaders and managers. The writing is clear and the arguments are supported by solid research, making it both an enjoyable and informative read.

Quick quotes

    This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth.

    The book is well written and a compelling read.

    Anyone involved in managing any aspect of innovation will find this book valuable.

Information Technology and Innovation Foundation · Rob Atkinson · 2019-01-15
compelling 4.25

The book is well-written and compelling, though not suited for everyone. It offers valuable insights for those involved in managing innovation.

Rob Atkinson highlights that this book is not for everyone, but it is exceptionally well-written and compelling. They appreciate the depth of research and the practical insights offered, especially for those involved in managing innovation. The book's strength lies in its ability to challenge conventional wisdom and provide a fresh perspective on how large organizations can foster innovation. While it might not appeal to a general audience, it is a valuable resource for business leaders and managers looking to drive innovation within their organizations. The reviewer particularly appreciates the book's clear and engaging writing style.

Quick quotes

    As such, this book is not for everyone, although it is well written and a compelling read.

    But Rob writes that anyone involved in managing any aspect of innovation will find this book valuable.

    Pisano's starting point is the uncomfortable truth that innovation is difficult-sometimes very difficult-to achieve and sustain.

Publishers Weekly · 2019-01-15
convincing 4.50

The book argues convincingly that startups do not have a monopoly on innovation, offering a fresh perspective on sustained innovation.

Publishers Weekly notes that Gary Pisano, a senior associate dean at Harvard Business School, makes a strong case that large enterprises are not inherently incapable of transformative innovation. They appreciate the book's fresh perspective and the way it challenges the notion that startups are the only drivers of innovation. The reviewer finds the arguments compelling and well-supported, making it a valuable read for anyone interested in understanding how large organizations can foster a culture of innovation. The book's insights are particularly relevant in today's fast-paced business environment, where the ability to innovate is crucial for sustained growth.

Quick quotes

    Pisano, senior associate dean for faculty development at Harvard Business School, convincingly argues that startups don't have a stranglehold on innovation.

    The book tackles the myth that larger enterprises are inherently incapable of transformative innovation.

    In this highly engaging book, Pisano's starting point is the uncomfortable truth that innovation is difficult-sometimes very difficult-to achieve and sustain.

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