How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World by Michael Bierut

This book is a monograph, manual, and manifesto by Michael Bierut, a protégé of design legend Massimo Vignelli and a partner at Pentagram. It presents 35 diverse projects that illustrate the wide range of graphic design's impact today. Bierut's goal is to demonstrate an eclectic approach to design, rather than adhering to a single ideology. His work encompasses everything from commercial projects to those with a deeper social impact, reflecting the versatility and power of graphic design in various contexts. /n/n The book is not just a collection of projects but also offers insights into the creative process and the philosophy behind Bierut's work. It serves as both a practical guide and an inspiration for designers and anyone interested in the field. Bierut's projects are chosen to showcase the breadth of graphic design, making it a valuable resource for understanding the profession's current state and potential.

Reviews

SO Brief · 2025-08-21

inspirational 4.60

The book emphasizes that design is about purpose and creating meaningful impact, not just aesthetics. It's praised for its practical insights and inspirational projects.

This review highlights the book's focus on the purpose-driven nature of design, moving beyond mere aesthetics. The reviewer appreciates how the book showcases a variety of projects that illustrate the transformative power of graphic design. They find the practical advice and inspirational examples particularly valuable, making it a compelling read for both designers and enthusiasts. The emphasis on creating designs that resonate with people and can change the world is a recurring theme that stands out.

Quick quotes

Design is about purpose, not just making things look good.

I wanted to create things with a purpose, things that people would see all over the place.

The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today.

Everything Design · 2024-07-12

transformative 4.50

The book is seen as a testament to the transformative power of graphic design, offering practical advice and insights for designers.

The reviewer views this book as a powerful testament to the impact of graphic design. They appreciate the practical advice it offers, which is valuable for both aspiring and experienced designers. The book is lauded for its ability to inspire and educate, providing a comprehensive look at the various ways design can influence and transform the world. The reviewer finds the book to be an essential read for anyone interested in the field of graphic design, highlighting its relevance and timeless advice.

Quick quotes

Michael Bierut's book is a testament to the transformative power of graphic design.

It not only provides practical advice for designers but also inspires them to think beyond aesthetics.

The book is a comprehensive guide that showcases the various ways design can influence and transform the world.

Taylor & Francis Online · B Ribeiro · 2017-01-01

practical 4.20

The book is relevant to design students, educators, and practitioners, revealing the variety of challenges designers might confront.

B Ribeiro finds the book to be highly relevant for design students, educators, and practitioners. They appreciate how it reveals the diverse challenges that designers face, providing valuable insights and practical advice. The reviewer highlights the book's ability to bridge the gap between theory and practice, making it a useful resource for anyone in the design field. The emphasis on real-world challenges and solutions is particularly noted as a strength of the book.

Quick quotes

Bierut's book is relevant to design students, educators, and practitioners alike.

It reveals the variety of challenges designers might confront.

The book provides valuable insights and practical advice.

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