How to Get People to Do Stuff

by Susan Weinschenk
How to Get People to Do Stuff cover
Good Books rating 3.83
Psychology and Human Behavior
Technical
  • ID: 3549
  • Added: 2025-10-18
  • Updated: 2025-10-18
  • ISBN: 9780133122350
  • Publisher: New Riders
  • Published: 2013-03-07
  • Reviews: 3

In 'How to Get People to Do Stuff,' behavioral psychologist Dr. Susan Weinschenk reveals the seven key drives that motivate people: the desire for mastery, the need to belong, the power of stories, carrots and sticks, instincts, habits, and tricks of the mind. Each drive is backed by research and accompanied by practical strategies to apply these insights in everyday situations, whether you're trying to influence customers, employees, or even your loved ones. The book offers actionable advice, such as how to reduce regret by limiting choices, using rewards effectively, and leveraging feedback to foster mastery. Dr. Weinschenk's approach combines psychology and brain science to help you understand and influence human behavior more effectively. This book is not just about manipulation; it's about understanding the underlying psychology that drives our actions. By learning these principles, you can create environments and interactions that naturally encourage the behaviors you desire. Whether you're a business leader, educator, or simply someone looking to improve your interpersonal skills, 'How to Get People to Do Stuff' provides valuable insights and tools to make your efforts more successful.

Reviews
The Team W Blog · 2021-11-11
enlightening 4.50

The book is well-written and challenges long-standing beliefs about motivation. It is praised for being an easy and engaging read.

The reviewer commends the book for its clear and engaging writing style, making complex ideas about motivation accessible. They highlight how the book challenges some commonly held beliefs, providing a fresh perspective. The reviewer also notes that it's a quick read, making it suitable for those looking for a concise yet insightful overview of motivational theories. The practical applications discussed are seen as particularly valuable.

Quick quotes

    It's well written, and an easy read.

    Will explode some long-standing beliefs.

    A valuable resource for understanding and applying motivational theories.

UX Matters · 2019-05-21
insightful 4.00

The book highlights that persuasion requires aligning with an individual's existing desires. The principles discussed are practical and grounded in psychological research.

The reviewer appreciates how the book emphasizes that persuasion isn't about manipulating people but understanding their inherent motivations. They find the author's approach refreshing and practical, as it translates complex psychological theories into actionable insights. The book is seen as a valuable resource for anyone looking to influence behavior effectively. The reviewer also notes that the book's examples are relatable and help illustrate the principles well, making it an engaging read.

Quick quotes

    Weinschenk makes the point that you can't persuade someone to do something unless some small part of them already wants to do it.

    The book is packed with practical advice and real-world examples that make the principles come to life.

    This book is a must-read for anyone interested in understanding human behavior and how to influence it.

Kula Blog · 2014-03-04
informative 3.00

The book is concise and provides a good introduction to motivation and psychology. However, it may not offer much new information for those already familiar with the subject.

The reviewer finds the book to be a short and concise read, making it accessible for those new to the topics of motivation and psychology. They appreciate the clear explanations and practical examples provided. However, they also mention that the book might not be as insightful for readers who have already delved into these subjects extensively. Overall, it's seen as a good starting point but may lack depth for more experienced readers.

Quick quotes

    Short and concise book about motivation.

    If you haven't read much about motivation and psychology then, it's really good.

    Unfortunately for me, I didn't learn much new.

Appears in Lists