The author's dual experience in blogging and corporate work provides a unique perspective. The book is seen as a comprehensive guide to understanding the influencer landscape.
Allie Fritsch highlights the author's extensive experience in both blogging and corporate work, which provides a well-rounded perspective on the influencer industry. The reviewer finds the book to be a comprehensive guide that covers everything from building an audience to monetizing influence. The practical advice and real-world insights make it a valuable resource for anyone looking to navigate the complexities of personal branding. The reviewer particularly appreciates the author's ability to break down the process into manageable steps.
Quick quotes
Brittany has worked on both the blogger and the company side, so I feel she has a very good understanding of both sides and what it truly takes.
The book covers everything from building an audience to monetizing your influence.
The practical advice and real-world insights make it a valuable resource.