Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert Cialdini
Pre-Suasion: A Revolutionary Way to Influence and Persuade cover
Good Books rating 4.2
Buy online
Amazon
Format/Price Check
Technical
  • ID: 3349
  • Added: 2025-10-18
  • Updated: 2025-10-18
  • Reviews: 4
Reviews
Thor Projects · 2020-06-15
insightful 4.00

The book highlights the importance of trust in shaping receptivity, both positively and negatively. It delves into the nuances of influence and persuasion, offering valuable insights.

This review emphasizes the critical role of trust in the process of influence. It suggests that trust can significantly impact how receptive someone is to persuasion. The book is praised for its deep dive into the mechanics of influence, providing readers with practical and theoretical insights. The reviewer appreciates the book's exploration of the psychological aspects of persuasion, making it a valuable read for anyone interested in understanding human behavior.

Quick quotes

    Pre-Suasion acknowledges the power of trust to shape the receptivity of someone – both positively and negatively.

    If you're interested in trust, this book is a must-read.

    The book offers a comprehensive look at the art of influence.

Optimwise · 2018-01-03
practical 4.30

They appreciate the book's focus on ethical, scientifically-based methods of influence. The book is seen as a practical guide for both businesses and individuals.

The reviewer highlights how the book provides businesses and individuals with ethical, scientifically-based ways to be more influential. They appreciate the practical advice and the scientific backing of the methods discussed. The reviewer finds the book particularly useful for those looking to apply psychological principles in real-world scenarios. They suggest that the book is a valuable resource for anyone looking to enhance their persuasive skills in an ethical manner.

Quick quotes

    This book tells businesses and individuals how to be more influential in ethical, scientifically-based ways.

    I read this because I'm working to improve my influence skills.

    The book is a valuable resource for anyone looking to enhance their persuasive skills in an ethical manner.

Marketing Journal · 2016-10-16
insightful 4.00

They explore how communicators often prioritize profit over ethics in their persuasive techniques. The book is seen as a valuable resource for understanding the nuances of influence.

The reviewer delves into Cialdini's critique of how commercial organizations often place profit above ethics in their persuasive appeals. They highlight the book's insights into the subtle ways communicators can influence others. The book is praised for its depth and relevance, offering a comprehensive look at the psychology behind persuasion. The reviewer suggests that while the book is insightful, it also raises important ethical questions about the use of influence in various fields.

Quick quotes

    Cialdini sees that communicators from commercial organizations place profit above ethics in their appeals.

    The book is a valuable resource for understanding the nuances of influence.

    It raises important ethical questions about the use of influence in various fields.

The Times · Matthew Syed · 2016-09-17
compelling 4.50

The reviewer finds the book to be a compelling exploration of influence and persuasion, with practical applications in various fields. It is seen as a valuable addition to the literature on human behavior.

Matthew Syed's review highlights the book's compelling exploration of influence and persuasion. He appreciates the practical applications of the concepts discussed, making it relevant to a wide range of fields. The book is praised for its depth and the valuable insights it offers into human behavior. Syed finds the book to be a significant contribution to the literature on influence, making it a must-read for anyone interested in understanding the mechanics of persuasion.

Quick quotes

    Pre-Suasion is a compelling exploration of influence and persuasion.

    The book offers practical applications in various fields.

    It's a valuable addition to the literature on human behavior.

Appears in Lists