Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert Cialdini
Pre-Suasion: A Revolutionary Way to Influence and Persuade cover
Good Books rating 4.17
Technical
  • ID: 3349
  • Added: 2025-10-18
  • Updated: 2025-10-18
  • Reviews: 3
Reviews
Optimwise · 2018-01-03
practical 4.30

They appreciate the book's focus on ethical, scientifically-based methods of influence. The book is seen as a practical guide for both businesses and individuals.

The reviewer highlights how the book provides businesses and individuals with ethical, scientifically-based ways to be more influential. They appreciate the practical advice and the scientific backing of the methods discussed. The reviewer finds the book particularly useful for those looking to apply psychological principles in real-world scenarios. They suggest that the book is a valuable resource for anyone looking to enhance their persuasive skills in an ethical manner.

Quick quotes

    This book tells businesses and individuals how to be more influential in ethical, scientifically-based ways.

    I read this because I'm working to improve my influence skills.

    The book is a valuable resource for anyone looking to enhance their persuasive skills in an ethical manner.

Marketing Journal · 2016-10-16
insightful 4.00

They explore how communicators often prioritize profit over ethics in their persuasive techniques. The book is seen as a valuable resource for understanding the nuances of influence.

The reviewer delves into Cialdini's critique of how commercial organizations often place profit above ethics in their persuasive appeals. They highlight the book's insights into the subtle ways communicators can influence others. The book is praised for its depth and relevance, offering a comprehensive look at the psychology behind persuasion. The reviewer suggests that while the book is insightful, it also raises important ethical questions about the use of influence in various fields.

Quick quotes

    Cialdini sees that communicators from commercial organizations place profit above ethics in their appeals.

    The book is a valuable resource for understanding the nuances of influence.

    It raises important ethical questions about the use of influence in various fields.

Porchlight Books · 2016-09-01
timely 4.20

They attribute the book's delayed success to shifting attitudes and the growing interest in social science and behavioral economics. The book is seen as a timely and relevant contribution to the field.

The reviewer notes that Cialdini credits the delayed success of the book to a changing of attitudes and the times. They emphasize how social science and behavioral economics have gained prominence, making the book's insights more relevant. The reviewer appreciates the book's practical applications and its ability to bridge the gap between theory and practice. They suggest that the book is a must-read for anyone interested in understanding the mechanisms of influence and persuasion.

Quick quotes

    Cialdini credits the delayed success of the book to a changing of attitudes and the times.

    Social science and behavioral economics have taken center stage in recent years.

    The book is a must-read for anyone interested in understanding the mechanisms of influence and persuasion.

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