Methods of Persuasion: How to Use Psychology to Influence Human Behaviour

by Nick Kolenda
Methods of Persuasion: How to Use Psychology to Influence Human Behaviour cover
Good Books rating 4.5
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  • ID: 3347
  • Added: 2025-10-18
  • Updated: 2025-10-18
  • Reviews: 3
Reviews
thealternativeboard.com.au · Unknown · 2025-10-20
valuable 4.50

Methods of Persuasion offers practical insights into the psychology of influence, making it a valuable resource for marketers. The book's focus on real-world applications and case studies enhances its usefulness for small business owners.

Methods of Persuasion is a treasure trove of psychological insights that can be directly applied to marketing strategies. The book breaks down complex theories into digestible concepts, making it accessible for those without a background in psychology. The inclusion of real-world case studies and practical examples is particularly beneficial, as it allows readers to see how these principles can be implemented in their own businesses. While some readers might find the depth of psychological theory overwhelming, the practical applications and actionable advice make it a worthwhile read for anyone looking to enhance their marketing efforts. The book's emphasis on ethical persuasion is also commendable, ensuring that the techniques discussed can be used responsibly.

Quick quotes

    The book is a treasure trove of psychological insights that can be directly applied to marketing strategies.

    The inclusion of real-world case studies and practical examples is particularly beneficial.

    The book's emphasis on ethical persuasion is also commendable, ensuring that the techniques discussed can be used responsibly.

creativeboom.com · Unknown · 2016-11-10
empowering 4.50

The Power of Habit by Charles Duhigg is a well-balanced book that combines extensive research with compelling anecdotes to explain the formation and impact of habits. The book's key concept, the habit loop, is presented in a way that is both accessible and thought-provoking, making it a valuable read for anyone interested in understanding and leveraging the power of habits.

The Power of Habit by Charles Duhigg is a standout book that effectively blends a large amount of peer-reviewed research with engaging anecdotes. The book's central concept, the habit loop, is explained in a way that is both accessible and insightful. Duhigg's use of common language and helpful illustrations makes the complex application of the habit loop understandable. The book is a perfect balance between being heady and fun, making it a compelling read. The anecdotes are not just entertaining but also align well with the research presented, adding depth to the understanding of habits. The way Duhigg weaves the narratives together, introducing one story and then picking up another, keeps the reader engaged and makes the book read much quicker than its 300-page length would suggest. The stories in the book are not just interesting but also empowering, making the reader feel motivated to make changes in their own life and community. Overall, The Power of Habit is a valuable read for anyone interested in understanding and leveraging the power of habits.

Quick quotes

    Duhigg combines a large amount of peer reviewed research with strong anecdotes to explain the concepts of how habits are formed, and how they affect our lives.

    The habit loop is the key takeaway from this book. Duhigg explains that in every habit, there are three stages: cue, routine, and reward.

    I loved this book because I’m a sucker for a good routine. The habits and systems that Duhigg describes in this book often made me teary-eyed.

temelaksoy.com · Unknown · 2014-11-25
fascinating 4.50

The Power of Habit is a well-researched book that explains the neuroscience behind habits and how they can be changed. The author, Charles Duhigg, uses real-life stories and case studies to make the information relatable and applicable to everyday life. The book is engaging and thought-provoking, making readers reflect on their own habits and the ways they can be manipulated by others.

The Power of Habit by Charles Duhigg is a fascinating exploration of the science behind our daily routines and behaviors. Duhigg, a Pulitzer Prize-winning journalist, combines academic research with compelling storytelling to explain how habits are formed and how they can be changed. The book is filled with real-life examples, from Starbucks training to gambling addictions, that make the concepts accessible and relatable. One of the most intriguing aspects of the book is how businesses manipulate our decision-making processes by understanding our habits. This insight makes readers reflect on their own behaviors and the ways they might be influenced by external factors. The book is not just theoretical; it provides practical advice on how to change habits for better performance, health, and happiness. Overall, The Power of Habit is an engaging and thought-provoking read that offers valuable insights into human behavior.

Quick quotes

    The Power of Habit is really well researched — as it should be Duhigg studied at Harvard and Yale and has won a Pulitzer Prize for journalism.

    He explains the neuroscience behind habits and how they work, why we need them to function and how we can change them, usually one at a time, so we can be more effective, more successful, healthier or happier.

    What I really liked about this book is that whatever habits you are looking to change you can; it isn’t focused on athletes, or business people, or those struggling with performance or relationships.

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