How to Get Ideas

by Jack Foster
How to Get Ideas cover
Good Books rating 3.73
How-To and DIY
Technical
  • ID: 3293
  • Added: 2025-10-17
  • Updated: 2025-10-17
  • ISBN: 9781576750063
  • Publisher: Berrett-Koehler Publishers
  • Published: 1996-01-01
  • Reviews: 3

How to Get Ideas is a widely acclaimed guide written by Jack Foster, a creative director with over 40 years of experience in advertising. This book has sold over 90,000 copies and has been translated into 15 languages, making it a global resource for anyone looking to enhance their creative thinking. Foster's approach is both fun and practical, demystifying the process of idea generation and making it accessible to everyone. The book is designed to take the mystery and confusion out of developing new ideas, providing readers with tools and techniques that can be applied in various contexts. Whether you're in advertising, business, or any creative field, this guide offers valuable insights and strategies to help you think outside the box and come up with fresh, innovative concepts.

Reviews
getAbstract · 2025-10-17
valuable 3.60

The book is noted for its practical advice on idea generation, though it may be overlooked due to the saturated market of creativity books.

The reviewer acknowledges that the book offers practical advice on generating ideas, which can be beneficial for readers. However, they also note that the book might be overshadowed by the numerous other titles in the creativity genre. Despite this, the reviewer finds value in the book's methods and believes it can be a useful tool for those looking to enhance their creative skills. The book's practical approach is highlighted as a key strength.

Quick quotes

    It's a shame that some readers might overlook this book as just another entry into the super-saturated and rarely enlightening field of creativity.

    The book offers practical advice on generating ideas.

    The methods are practical and can be applied in various contexts.

The Invisible Mentor · 2025-10-17
practical 3.60

The book builds on established creative processes and offers a practical 5-step method for generating ideas. It is seen as a valuable resource for those looking to enhance their creativity.

The reviewer highlights that this book is a great follow-up to James Webb Young's work on idea generation. They appreciate the structured approach it offers, making it accessible and useful for anyone looking to boost their creative output. The methods are practical and can be applied in various contexts, making it a versatile tool for idea generation. Overall, it's seen as a valuable addition to the field of creativity, despite the saturation of similar books.

Quick quotes

    The book builds on the work of James Webb Young's A Technique for Producing Ideas.

    It is a 5-step process for producing ideas.

    It's a shame that some readers might overlook this book as just another entry into the super-saturated and rarely enlightening field of creativity.

ArtWeb Blog · 2012-09-19
effective 4.00

The book is praised for its compact yet effective approach to training the brain for idea generation. It is considered a quick and useful read.

The reviewer finds the book to be a concise and effective guide for improving idea generation. They appreciate how it promises to help train the brain to produce more ideas, making it a valuable resource for those looking to enhance their creativity. The book's approach is seen as practical and easy to follow, making it suitable for a wide audience. Overall, it's viewed as a quick and useful read that can have a significant impact on one's creative process.

Quick quotes

    How to Get Ideas is a compact yet effective read, which promises to help train your brain in order to generate more ideas.

    The concept of conditioning your mind to become 'idea-prone' is particularly highlighted.

    It is a quick and useful read that can have a significant impact on one's creative process.

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