Free explores how digital technologies are changing business models by offering products and services for free, often as a strategy to attract users and upsell premium offerings. The book covers various innovative business models, not just digital products, but also physical items like silverware and bikes.
Free delves into the impact of digital technologies on business models, highlighting the increasing trend of offering products and services for free. This strategy, often referred to as 'freemium,' is widely used to attract users and then upsell them to premium offerings. The book is not limited to digital products; it also discusses how this model applies to physical items like silverware and bikes. Anderson explores various innovative business models, making a compelling case for how giving things away can sometimes be more profitable than charging for them. The book is a fascinating study of how the 'radical price' of zero is transforming both online and offline industries.
Quick quotes
Free describes the fundamental business strategy to a company's survival.
Free is a study of how digital technologies are changing life and business through the diffusion of 'a radical price' - Zero.
In general, Free is an elaborate book on innovative business models, mostly for online, information-rich contexts.