Chaos Monkeys

by Antonio Garcia Martinez
Chaos Monkeys cover
Good Books rating 3.4
Business and Economics
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Paperback • £16.99
Amazon
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  • ID: 2730
  • Added: 2025-10-16
  • Updated: 2026-01-05
  • ISBN: 9780062884480
  • Publisher: HarperCollins
  • Published: 2018-07-24
  • Formats: 1
  • Reviews: 3

Chaos Monkeys is an insider's guide to the Facebook/Cambridge Analytica scandal and the inner workings of the tech world. Author Antonio García Martínez, a former Wall Street professional and CEO of his own startup, joined Facebook's advertising team and later moved to Twitter. His book unravels the chaotic evolution of social media and online marketing, revealing how these forces are invading our lives and shaping our future. The book is not just about the plot but also provides a glimpse into the author's personal experiences and the broader implications of tech innovations. It's a gleeful contrarian take on the tech industry, making it a compelling read for anyone interested in the intersection of technology, business, and society.

Reviews
Macwright · Tom MacWright · 2019-10-31
positive 4.00

Tom MacWright finds the book entertaining and insightful, aligning with a positive New York Times review. They appreciate the author's unique perspective and the book's engaging narrative.

Tom MacWright finds 'Chaos Monkeys' to be a highly entertaining and insightful read, echoing the positive sentiments of a New York Times review. They appreciate the author's unique perspective on the tech industry, particularly his experiences with social media giants like Facebook. MacWright highlights the book's engaging narrative and the valuable insights it provides into the chaotic and often unpredictable nature of the tech world. While the reviewer acknowledges some flaws, they overall find the book to be a compelling and worthwhile read for anyone interested in the inner workings of Silicon Valley.

Quick quotes

    I heard about this book in a mildly positive New York Times review, which ended up being accurate.

    The Times review was right on the money: this book is highly entertaining and always offering genuine insight.

    The book unravels the chaotic evolution of social media and online marketing.

Journal of Telecommunications and Digital Economics · LH Campbell · 2017-01-01
mixed 3.20

The reviewer finds the book insightful but overly self-indulgent. They appreciate the candid portrayal of Silicon Valley culture but feel the author's personal anecdotes detract from the overall narrative.

LH Campbell highlights that 'Chaos Monkeys' provides a candid and unvarnished look at Silicon Valley culture, offering valuable insights into the industry's inner workings. However, they find the book to be overly self-indulgent, with the author's personal anecdotes sometimes overshadowing the more substantive content. Campbell appreciates the raw and honest portrayal of the tech world but feels that a more balanced approach would have enhanced the book's overall impact. Despite its flaws, the reviewer acknowledges the book's importance in shedding light on the chaotic and often cutthroat nature of the tech industry.

Quick quotes

    The book is a warts-and-all account that describes many undesirable aspects of 'Silicon Valley culture'.

    While the book is overly self-indulgent, it could be a valuable resource for those interested in understanding the inner workings of the tech industry.

    The author's personal anecdotes sometimes detract from the more substantive content.

The New York Times · 2016-07-05
mixed 3.00

The reviewer finds the book engaging but critiques the excessive use of footnotes and epigraphs. They appreciate the insights into Silicon Valley's culture and practices.

The reviewer acknowledges that 'Chaos Monkeys' offers a compelling look into the inner workings of Silicon Valley, particularly the chaotic evolution of social media and online marketing. However, they find the frequent use of footnotes and epigraphs disruptive to the reading experience. Despite these criticisms, the book provides valuable insights into the industry's culture and practices, making it a worthwhile read for those interested in the tech world. The reviewer appreciates the raw and unfiltered perspective offered by the author, even if the execution could be improved.

Quick quotes

    There are a few problems with 'Chaos Monkeys.' García Martínez likes footnotes way too much (on one page there are four) and the epigraphs to each chapter are often more entertaining than the text itself.

    The book is a warts-and-all account that describes many undesirable aspects of 'Silicon Valley culture'.

    García Martínez unravels the chaotic evolution of social media and online marketing.

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