Fast Second

by Constantinos Markides, Paul Geroski
Fast Second cover
Good Books rating 4.27
Technical
  • ID: 2703
  • Added: 2025-10-16
  • Updated: 2025-10-16
  • Reviews: 3
Reviews
Financial Times Business Book Awards · 2005-01-01
insightful 4.00

The book challenges the notion that being first to market is always the best strategy, arguing that being a fast second can be more financially rewarding. It provides insights into the characteristics of new markets and the skills needed to compete effectively in them.

This review highlights how the book challenges conventional wisdom about innovation and market leadership. It argues that being the first to market is not always the most profitable strategy, and that being a fast second can often lead to greater financial success. The authors explore the characteristics of new markets and describe the skills needed to create and compete in them. They also show how these skills can be matched to existing capabilities to dominate new markets. The review suggests that the book provides valuable insights for business leaders and entrepreneurs looking to navigate the complexities of innovation and competition.

Quick quotes

    The economic benefits of the first-mover advantage have been grossly exaggerated.

    Being a fast second can often lead to greater financial success.

    The book provides valuable insights for business leaders and entrepreneurs.

GetAbstract · 2005-01-01
practical 4.50

The book is praised for its practical advice on how companies can bypass radical innovation to enter and dominate new markets. It is seen as a must-read for those interested in business strategy and innovation.

This summary emphasizes the practical advice offered by the book on how companies can bypass radical innovation to enter and dominate new markets. It is seen as a must-read for business leaders and entrepreneurs who are interested in understanding the dynamics of new markets and how to compete effectively in them. The review highlights the book's focus on the skills needed to create and compete in new markets, and how these skills can be matched to existing capabilities. The book is praised for its insights into the characteristics of new markets and its practical advice on how to navigate them successfully.

Quick quotes

    The must-read summary of Constantinos Markides and Paul Geroski's book.

    The book provides practical advice on how companies can bypass radical innovation.

    It is a must-read for those interested in business strategy and innovation.

Amazon · 2005-01-01
valuable 4.30

The book is highly rated for its insights into the benefits of being a fast second in new markets. Readers appreciate the practical advice and the challenge to conventional wisdom about innovation.

This review highlights the high ratings the book has received for its insights into the benefits of being a fast second in new markets. Readers appreciate the practical advice offered by the book and the challenge it poses to conventional wisdom about innovation. The book is seen as a valuable resource for business leaders and entrepreneurs looking to understand the dynamics of new markets and how to compete effectively in them. The review suggests that the book provides a fresh perspective on innovation and market leadership, and that it is a must-read for those interested in business strategy.

Quick quotes

    Discover why being a 'fast second' is often more financially rewarding than being at the cutting edge.

    The book challenges the notion that being first to market is always the best strategy.

    It is a valuable resource for business leaders and entrepreneurs.

Appears in Lists