Creativity, Inc.

by Ed Catmull
Creativity, Inc. cover
Good Books rating 3.88
Business and Economics
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Waterstones
Hardback • £22.00
Amazon
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Technical
  • ID: 2667
  • Added: 2025-10-16
  • Updated: 2025-10-17
  • ISBN: 9780593070109
  • Publisher: Random House
  • Published: 2014-01-01
  • Formats: 1
  • Reviews: 4

Creativity, Inc. is the story of how Pixar Animation Studios revolutionized the world of animation, from its humble beginnings to its unprecedented success. Ed Catmull, co-founder of Pixar, shares the ideals and techniques that have made the studio a powerhouse of creativity and innovation. The book offers an inside look at the creative processes, including story meetings and 'Braintrust' sessions, that have led to beloved films like Toy Story, Finding Nemo, and WALL-E. /n/n Beyond the technical and artistic achievements, Catmull delves into the management and cultural practices that foster creativity and originality. This book is not just for animation enthusiasts but for anyone interested in building and sustaining a creative culture in any field. It's a manual for leaders and a testament to the power of creativity.

Reviews
Conshy Coaching · 2025-05-26
inspirational 4.50

Creativity, Inc. is praised for its insightful approach to leadership, offering valuable lessons without a rigid step-by-step guide. The book is seen as a must-read for anyone interested in fostering creativity in a corporate environment.

This reviewer found Creativity, Inc. to be one of the best leadership books they've ever read, not because it provides a straightforward playbook, but because it offers profound insights into nurturing creativity. They appreciate how the book delves into the nuances of leadership and creativity, making it a valuable resource for anyone looking to understand how to build a creative and innovative workplace. The reviewer highlights that the book's strength lies in its ability to inspire and provide actionable ideas, rather than just theoretical concepts.

Quick quotes

    Creativity, Inc. is one of the best leadership books I've ever read.

    Not because it offers a step-by-step playbook, but because it gives readers ...

    The book is always the highlight of my life.

Great Books and Coffee · 2018-03-22
challenging 3.50

The book is considered an interesting and challenging read, though it can be technical at times. It is seen as a valuable resource for understanding creativity and management.

This reviewer found Creativity, Inc. to be a bit technical at times, but overall an interesting and challenging read. They appreciate the book's depth and the insights it provides into the world of creativity and management. The reviewer highlights that the book offers a unique perspective on how to foster creativity within an organization, making it a valuable resource for anyone interested in these topics. They also mention that the book is not just theoretical but offers practical advice that can be applied in real-world situations.

Quick quotes

    All in all, I'd say that Creativity, Inc. was a little technical at times (to me).

    But it is nonetheless an interesting and challenging read.

    The book is an engaging mix of his life stories, advice on management, and the importance protecting creativity.

The Bee Hive · 2017-05-06
challenging 3.50

The book is enjoyed for its storytelling and leadership strategies, though some may find the initial part less engaging. It's considered an interesting and challenging read overall.

The reviewer enjoyed Catmull's personal stories and the leadership strategies presented in the book. They note that while the first part of the book might be less engaging for those looking for immediate strategies, the overall content is interesting and thought-provoking. The book is seen as a challenging read that offers valuable insights into managing creativity, making it a worthwhile investment for anyone interested in leadership and innovation. The reviewer appreciates the blend of personal anecdotes and practical advice, which makes the book both engaging and informative.

Quick quotes

    I enjoyed Catmull's story, but if you want to jump to the leadership strategies, you can leapfrog the first part.

    Catmull's strategies won't disappoint.

    It is nonetheless an interesting and challenging read.

Don't Waste Your Time · 2016-08-04
enlightening 4.00

The book is appreciated for its practical approach to creativity, which can be applied on a large scale. The reviewer found it to be both effective and enlightening.

The reviewer of this book found that Creativity, Inc. helped them realize that the approaches discussed are not only effective but also scalable to a larger, institutional level. They highlight how the book provides a unique perspective on creativity and management, making it a valuable read for anyone interested in these topics. The reviewer appreciates the practical insights and the way the book challenges conventional thinking about creativity.

Quick quotes

    Catmull's book has helped me realise that this approach is not only effective, but can also be played out on a much larger, institutional scale ...

    The thing I love most about this book is that it's doesn't shy away ...

    Ed Catmull provide a brilliant insight into one of the most creative company in the world.

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