Influencer: The New Science of Leading Change

by Kerry Patterson
Influencer: The New Science of Leading Change cover
Good Books rating 4.25
Business and Economics
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  • ID: 2661
  • Added: 2025-10-16
  • Updated: 2025-10-20
  • ISBN: 9780806538853
  • Publisher: Citadel
  • Published: 2018-07-31
  • Reviews: 2

Influencer by Brittany Hennessy is a comprehensive guide for anyone looking to turn their social media presence into a lucrative career. Hennessy, a seasoned expert in the field, shares her insider knowledge on how to build an audience, create engaging content, and monetize your influence. She provides practical tips on everything from landing an agent to understanding FTC rules and delivering metrics. Whether you're just starting out or looking to take your influencer game to the next level, this book offers invaluable insights into the strategies behind the Insta-ready lifestyle./n/nHennessy's book is not just about the mechanics of becoming an influencer; it also delves into the industry's evolution and future trends. She shares her personal journey from nightlife blogger to Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, offering a unique perspective on the branded content industry. With advice on pitching to favorite companies, praising brands without alienating competitors, and embracing your edge, Hennessy's guide is a must-read for anyone aspiring to live their best life online.

Reviews
Blinkist · Blinkist Team · 2025-10-16
essential 4.50

The book is considered an essential read for understanding the power of influence. It's praised for its clear and concise presentation of complex ideas.

Blinkist's review of 'Influencer' highlights its significance in the realm of influence and change management. The summary emphasizes the book's ability to distill complex concepts into actionable insights, making it accessible and valuable for a wide audience. Readers appreciate the blend of scientific research and practical advice, which they find both enlightening and empowering. The book is often recommended for its ability to help individuals and organizations drive meaningful change.

Quick quotes

    Influencer is an essential read for those who want to understand the power of influence and how to use it effectively.

    The book provides a framework for making change happen.

    It's a must-read for anyone looking to improve their influence skills.

Goodreads · Various Users · 2007-09-13
inspiring 4.00

The book is praised for its practical insights into influencing others and driving change. Readers find it empowering and applicable to various aspects of life.

Many readers on Goodreads highlight how 'Influencer' provides a clear and actionable framework for making significant changes. They appreciate the blend of scientific research and real-world examples, making it a valuable resource for anyone looking to improve their influence skills. The book is often described as transformative, with users noting that it has helped them achieve personal and professional growth. However, some find the initial concepts a bit overwhelming but eventually see the value in the detailed strategies presented.

Quick quotes

    An Influencer motivates others to change.

    An Influencer replaces bad behaviors with powerful new skills.

    An Influencer makes things happen.

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