Influencer: The New Science of Leading Change

Brittany Hennessy, Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, shares her unparalleled expertise on the influencer industry. From understanding the strategies behind the Insta-ready lifestyle to monetizing your influence, this book provides a comprehensive guide to navigating the world of social media influence. Hennessy reveals how to build and engage an audience, package your brand, and pitch to your favorite companies, all while adhering to FTC rules and delivering metrics that matter. Whether you're just starting out or looking to elevate your profile, this book is your ultimate guide to making money while doing what you love./n/nHennessy's insights are backed by her extensive experience in the field, making this book a valuable resource for anyone interested in the influencer lifestyle. She covers everything from landing an agent to getting on the radar of top sites, and offers tips on praising brands without alienating competitors. With practical advice and real-world examples, this book is a must-read for aspiring influencers and those looking to take their social media presence to the next level.