Pre-Suasion

by Robert Cialdini
Pre-Suasion cover
Good Books rating 4.42
Psychology and Human Behavior
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Waterstones
Paperback • £12.99
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  • ID: 2500
  • Added: 2025-10-15
  • Updated: 2026-01-28
  • ISBN: 9781473519343
  • Publisher: Random House
  • Published: 2016-09-08
  • Formats: 1
  • Reviews: 3

In Pre-Suasion, Robert Cialdini reveals the secret to winning people over before you even start talking. It's not just what you say or how you say it that matters, but the subtle cues and details that prime people to say 'yes' even before they are asked. Drawing on the latest research and packed with fascinating case studies, this book is a masterclass in enhancing your powers of influence. Whether you want to win a debate, get support for an idea, or persuade yourself to do something difficult, Pre-Suasion provides the tools you need to succeed. Cialdini, a renowned expert in the field of persuasion, offers revelatory insights into the world of pre-suasion. He explains how seemingly insignificant visual cues and details of location can have a profound impact on people's decisions. By understanding and mastering these tools, you will be better placed to influence others and achieve your goals. This book is a must-read for anyone looking to improve their communication skills and become a more effective persuader.

Reviews
R-GHT · 2024-03-18
engaging 4.50

The book is a concise and insightful read that broadens the understanding of persuasion. It is praised for its practical insights and quick readability.

The reviewer finds Pre-Suasion to be a quick yet insightful read, making complex concepts about persuasion accessible. They appreciate how the book expands their understanding and provides practical insights that can be applied in various situations. The reviewer emphasizes the book's ability to make the subject matter engaging and easy to grasp.

Quick quotes

    At less than 250 pages long, Pre-Suasion is a quick, insightful read that will expand your understanding about persuasion — and how you can be ...

    Pre-Suasion is a concise and insightful read that broadens the understanding of persuasion.

    The book is praised for its practical insights and quick readability.

BookReviews.io · Tarik · 2021-10-15
insightful 4.00

The book is filled with valuable insights that require careful reading and reflection. It encourages readers to connect the concepts to their own experiences.

Tarik highlights that this book is packed with gems for those who read it thoughtfully. They emphasize the importance of reflecting on past experiences to fully grasp the book's lessons. The reviewer suggests that the book is not a quick read but rather one that demands active engagement. They appreciate the depth of the content and the practical applications it offers.

Quick quotes

    This book has lots of gems inside to carefully reading eyes.

    Don't read it for the sake of it.

    Constantly check your past to find out similar situations where you can apply the insights.

Medium · Dave Nash · 2018-11-07
profound 4.75

The book is described as a blockbuster sequel that delves into the ethics of persuasion. It is noted for its profound insights and impactful statements.

Dave Nash describes Pre-Suasion as a blockbuster sequel that offers profound insights into the ethics of persuasion. They highlight the book's impactful statements and the depth of its content. The reviewer appreciates how the book challenges readers to think critically about the ethical implications of persuasion. They find the book to be a valuable addition to the field of influence and persuasion.

Quick quotes

    "If they cheat for you, they will cheat against you", writes influence superhero Robert Cialdini in his blockbuster sequel Pre-suasion.

    The book is described as a blockbuster sequel that delves into the ethics of persuasion.

    It is noted for its profound insights and impactful statements.

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