Pre-Suasion

by Robert Cialdini
Pre-Suasion cover
Good Books rating 4.42
Psychology and Human Behavior
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Waterstones
Paperback • £12.99
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Technical
  • ID: 2500
  • Added: 2025-10-15
  • Updated: 2025-10-19
  • ISBN: 9781473519343
  • Publisher: Random House
  • Published: 2016-09-08
  • Formats: 1
  • Reviews: 3

In 'Pre-Suasion,' Robert Cialdini, the renowned author of 'Influence,' delves into the fascinating world of pre-suasion, where the moments before you speak can significantly impact your ability to persuade. Drawing on the latest research and packed with intriguing case studies, Cialdini explores how seemingly insignificant details can prime people to be more receptive to your message. This masterclass in influence offers practical tools to enhance your persuasive abilities, whether you're debating, promoting a cause, or even motivating yourself./n/nCialdini's work is celebrated for its accessibility and intellectual rigor, making complex psychological principles understandable and applicable. 'Pre-Suasion' is not just about what you say but how you set the stage for your message, providing a comprehensive guide to mastering the art of winning people over.

Reviews
R-GHT · 2024-03-18
engaging 4.50

The book is a concise and insightful read that broadens the understanding of persuasion. It is praised for its practical insights and quick readability.

The reviewer finds Pre-Suasion to be a quick yet insightful read, making complex concepts about persuasion accessible. They appreciate how the book expands their understanding and provides practical insights that can be applied in various situations. The reviewer emphasizes the book's ability to make the subject matter engaging and easy to grasp.

Quick quotes

    At less than 250 pages long, Pre-Suasion is a quick, insightful read that will expand your understanding about persuasion — and how you can be ...

    Pre-Suasion is a concise and insightful read that broadens the understanding of persuasion.

    The book is praised for its practical insights and quick readability.

BookReviews.io · Tarik · 2021-10-15
insightful 4.00

The book is filled with valuable insights that require careful reading and reflection. It encourages readers to connect the concepts to their own experiences.

Tarik highlights that this book is packed with gems for those who read it thoughtfully. They emphasize the importance of reflecting on past experiences to fully grasp the book's lessons. The reviewer suggests that the book is not a quick read but rather one that demands active engagement. They appreciate the depth of the content and the practical applications it offers.

Quick quotes

    This book has lots of gems inside to carefully reading eyes.

    Don't read it for the sake of it.

    Constantly check your past to find out similar situations where you can apply the insights.

Medium · Dave Nash · 2018-11-07
profound 4.75

The book is described as a blockbuster sequel that delves into the ethics of persuasion. It is noted for its profound insights and impactful statements.

Dave Nash describes Pre-Suasion as a blockbuster sequel that offers profound insights into the ethics of persuasion. They highlight the book's impactful statements and the depth of its content. The reviewer appreciates how the book challenges readers to think critically about the ethical implications of persuasion. They find the book to be a valuable addition to the field of influence and persuasion.

Quick quotes

    "If they cheat for you, they will cheat against you", writes influence superhero Robert Cialdini in his blockbuster sequel Pre-suasion.

    The book is described as a blockbuster sequel that delves into the ethics of persuasion.

    It is noted for its profound insights and impactful statements.

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