The book is praised as a classic monograph with insightful stories and a strong introduction by George Lois. It is considered a valuable resource for those interested in typography.
This reviewer really enjoyed the book, calling it a classic monograph. They appreciate the depth of knowledge and the engaging stories included, particularly highlighting the introduction by George Lois. They also mention that the book is a great resource for anyone looking to understand the creative processes behind typography. The reviewer seems to have a high regard for Steven Heller's ability to write about design.
Quick quotes
Good book this. Classic monograph material.
Heller knows how to write this stuff.
Includes an intro by George Lois and plenty of good stories.