The book is praised for its clear and helpful analysis of negotiating behavior. It is considered essential reading for business professionals.
This book is highly regarded for its clear and practical approach to negotiating. The authors provide valuable insights into the common pitfalls of irrationality in negotiations, offering strategies to gain the upper hand. The book's emphasis on rational decision-making is particularly useful for business professionals who need to navigate complex negotiations. It serves as a comprehensive guide that is both informative and actionable.
Quick quotes
They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse.
A must read for business professionals.
Max Bazerman and Margaret Neale have analyzed and described negotiating behavior in a most clear and helpful manner.