The book describes four principles for effective negotiation and identifies common obstacles to successful negotiations. It is considered a foundational text in the field.
This review delves into the core principles of negotiation as outlined in the book. The author emphasizes the importance of understanding and applying these principles to overcome common obstacles in negotiations. The book is praised for its clear and concise presentation of complex negotiation concepts. It is a valuable resource for anyone looking to improve their negotiation skills and achieve better outcomes in conflicts.
Quick quotes
In this classic text, Fisher and Ury describe their four principles for effective negotiation.
They also describe three common obstacles to negotiation and provide strategies to overcome them.
This review critically examines 'Getting to Yes: Negotiating Agreement Without Giving In' by Roger Fisher and William Ury, a foundational text on principled negotiation.