Big Data MBA

by Bill Schmarzo
Big Data MBA cover
Good Books rating 4.23
Business and Economics
Buy online
Amazon
Format/Price Check
Technical
  • ID: 10853
  • Added: 2026-02-06
  • Updated: 2026-02-21
  • ISBN: 9781119181118
  • Publisher: John Wiley & Sons
  • Published: 2015-12-21
  • Reviews: 3

Big Data MBA provides a comprehensive guide to integrating big data into business operations to drive competitive advantage and sustainable success. It offers a practical framework with supporting methodology and hands-on exercises to help identify where and how big data can transform your business. The book emphasizes the importance of leveraging new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes and uncover monetization opportunities. The discussion includes guidelines for operationalizing analytics, structuring your organization to drive analytic insights, and using analytic insights throughout your organization's user experience. It encourages business stakeholders to champion data collection and analysis efforts, providing a primer on the business approach to analytics. By understanding appropriate business applications of different analytic techniques, readers can convert data into opportunity and make better decisions.

Reviews
Goodreads · 2026-02-21
fantastic 4.00

This book is described as a fantastic hands-on guide for implementing big data in organizations, with a strong focus on business strategies rather than technology.

The reviewer on Goodreads describes the book as a fantastic resource for anyone looking to implement big data in their organization. They appreciate the hands-on approach and the focus on business strategies, which makes it highly practical and valuable. The book is seen as a guide that helps identify and exploit business opportunities through data analytics, making it a must-read for business professionals.

Quick quotes

    Fantastic book about Big Data

    Truly hands-on guide on how to implement Big Data in the organization

    Very business focused vs technology

Thomas Henson · Thomas Henson · 2017-05-01
amazing 4.50

The book is praised for its practical framework and hands-on exercises, making it a valuable resource for leveraging big data in business. The reviewer found it insightful and transformative for business strategies.

Thomas Henson found the book to be an amazing resource, especially after meeting the author. He highlights the practical framework and hands-on exercises that make it easy to implement big data strategies in any organization. The book is seen as a transformative guide that helps identify where and how big data can drive business success. Henson appreciates the focus on business strategies rather than just technology, making it a valuable tool for business professionals.

Quick quotes

    It was already an amazing book in my eyes

    Very business focused vs technology

    Definitely going to implement some of these strategies

BookHero · 2016-02-02
valuable 4.20

The book is noted for its guidance on identifying and exploiting business opportunities through big data, with a focus on strategic data analytics.

According to BookHero, this book is a valuable guide for readers looking to identify and exploit business opportunities through big data. It emphasizes the strategic use of data analytics, making it a practical tool for business professionals. The book is seen as a resource that helps transform business strategies by leveraging the power of big data, providing actionable insights and methodologies.

Quick quotes

    The book guides readers on how to identify and exploit business opportunities through big data

    Focusing on the strategic use of data analytics

    Helps transform your business strategies

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