The reviewer finds Rich Cohen's book about Samuel Zemurray, 'The Fish That Ate the Whale,' fascinating and well-written, highlighting Zemurray's rise in the banana industry and his complex character. However, they caution against mindless hero worship and emphasize the need for moral reflection on his actions.
Rich Cohen's 'The Fish That Ate the Whale' is a captivating memoir about Samuel Zemurray, a Jewish immigrant who rose to become a giant in the banana trade. The reviewer praises Cohen's masterful storytelling, which details Zemurray's clever strategies, calculated risks, and eventual vertical integration of his business. Zemurray's charisma and ambition are vividly described, though his methods are questionable, including engineering a coup to protect his empire. The reviewer notes that while Zemurray's story is compelling, it also raises important questions about the morality of his actions. They caution readers against idolizing wealthy business leaders without considering the ethical implications of their success. The book is recommended for those interested in the banana industry's history and the complexities of power and ambition.
Quick quotes
Strength, charisma, shrewdness, power -- his defining characteristics were the sort not recorded in photos or articles, which can make him seem mysterious, strange. What drove him? Didn't he know you can't take it all with you in the end? ...he wanted to win. And would do whatever it took. Here was a self-made man, filled with the most dangerous kind of confidence...This gave him the air of the berserker, who says, If you're going to fight me, you better kill me. If you've ever known such a person, you will recognize the type at once.
Did he love his wife, his children? Of course he did, but he needed the company more. Think of him as a gambler in the midst of a run, whose mind is fixed on one thing. If he does not look up, it's not because he is shallow or stupid. It's because he knows the moment he looks up, the spell is broken and the game is lost.
I recommend 'The Fish That Ate the Whale' with caution: no good comes from mindless hero worship of wealthy business leaders. Financial success needs linkage to a system of morality for success to have meaning beyond the sum total of bank accounts.