Business Development For Dummies

by Anna Kennedy
Business Development For Dummies cover
Good Books rating 3.38
Business and Economics
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  • ID: 10141
  • Added: 2026-01-15
  • Updated: 2026-01-15
  • ISBN: 9781118962701
  • Publisher: John Wiley & Sons
  • Published: 2015-02-04
  • Reviews: 4

Business Development For Dummies is a practical guide designed to help small- and medium-sized business owners and managers maximize growth. It provides a step-by-step model for business development that maps to the customer life cycle, ensuring a focus on growth through effective customer nurturing and management. The book covers essential topics such as strategy, marketing, client management, and partnerships, offering a holistic approach to business development. It teaches readers how to structure, organize, and execute an effective development plan, with expert guidance on incorporating marketing, sales, and customer management into general planning. Additionally, it explores how to develop and implement a growth-enhancing partnership strategy, emphasizing that business development is about more than just gaining customers—it's about integrating every facet of your business in an overarching strategy that continually works toward growth. /n/n Recognizing that business development is much more than just sales is the first important step to sustained growth. This book provides a model and teaches readers what they need to know to make it work for their business. It emphasizes that development should be a daily practice, not just a response to declining business. Plan for growth and make it stick with the practical advice and strategies outlined in Business Development For Dummies.

Reviews
Barnes & Noble · 2023-01-01
excellent 5.00

The book is praised as an excellent resource packed with quality information, making it practical and valuable for readers.

The reviewer is highly impressed with the book, describing it as an excellent resource that packs a lot of quality information into a practical format. They believe it is valuable for anyone looking to understand business development, regardless of their prior knowledge. The book's practical approach and step-by-step model are particularly appreciated, making it a standout resource in the field.

Quick quotes

    Excellent resource- Unbelievable how so much quality info can be packaged into such a practical book.

    Even if, and especially when, you think you know it all, ...

    The book's practical approach and step-by-step model are particularly appreciated.

ABE Books · 2020-01-01
practical 3.50

The book maps business development to the customer life cycle, helping owners and managers focus on growth through effective customer nurturing. It is praised for its practical advice and focus on growth.

This review emphasizes the book's unique approach to business development by mapping it to the customer life cycle. This method helps business owners and managers ensure a focus on growth through effective customer nurturing. The reviewer appreciates the practical advice provided, making it a valuable resource for those looking to grow their business. The book's focus on customer relationships ensures that readers can apply the advice to real-world situations, making it a useful tool for business development.

Quick quotes

    By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing.

    This book helps owners and managers ensure a focus on growth through effective customer nurturing.

Medium · Gulzeyne Pgenc · 2018-01-01
informative 4.00

The book defines business development as achieving growth through acquisition and retention, offering a clear perspective on the discipline.

The reviewer appreciates the book's definition of business development as the discipline required to achieve growth through acquisition and retention. They find the book's perspective on the subject clear and insightful, making it a valuable resource for understanding the fundamentals of business development. The practical approach and step-by-step model are highlighted as particularly useful.

Quick quotes

    The book says business development is “the discipline required to achieve growth through acquisition & retention”.

    The book's perspective on the subject clear and insightful.

    The practical approach and step-by-step model are highlighted as particularly useful.

Goodreads · 2015-02-04
disappointing 1.00

The book is criticized for its shallow content and lengthy explanations, lacking useful insights. The reviewer finds it disappointing overall.

The reviewer expresses disappointment with this book, citing its shallow content and lengthy explanations that do not provide valuable insights. They feel the book fails to deliver on its promises, making it a less than satisfactory read for those seeking practical business development advice. The lack of depth in the content is a recurring theme in their critique.

Quick quotes

    "Business Development for Dummies" is disappointing due to its shallow content and lengthy explanations.

    The book lacks useful insights and is ...

    The book fails to deliver on its promises.

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